Sunday, 27 October 2013

further logo development


After condensing my list down I was able to put it directly into a logo format. I started with the idea of expressing hierarchy through the use of olympic style podiums with the words encased within them. From there I moved into a pyramid stye system which came with problems as I moved into using 5 words. From here I was urged to continue on in an analogue approach, hand drawing curde like I briefly explored above. I was advised to use capital letters and ignore the computer generation in the meantime.

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