At this stage of my project I was rather lost and not sure what to go next. I began looking at words, I have always loved writing and found that these were finally giving me some inspiration and enabling me to understand the meaning of my phrase.
I then decided further to our previous A1 sheet challenge to open up to new materials. With my new understanding of the words I wanted to see how I could write words in a crude way. I used ink to create a large amount of quick A4 illustrations, doodles and whatever came to mind. I tried to think about this as a single task away from the project enabling me to be impulsive and make marks without worrying about mistakes.
This then lead me back to the idea of words and them having a journey, a start and a finish. I thought about making a list of stages and where crude and basic would fit into the list. From here I started cutting down the list into a basic amount of levels that would enable a logo to be created from them. I struggled with the idea of how I could turn a complicated list into a simple and easily communicated logo.
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